Partnership Proposal
Hello, Scott.
It was a pleasure connecting. This proposal outlines how Harlot Consulting can support both your growth as a leader in senior placement education and the long-term success of every student who comes through your bootcamp.
Part One
Supporting Scott
A comprehensive suite of services to amplify your brand, expand your reach, and build infrastructure at scale. Every service includes maintenance and support baked into the price — no ongoing fees.
Ad Strategy
Full-funnel paid advertising strategy across Meta, Google, and YouTube — targeting bootcamp students seeking senior placement agency franchise opportunities, plus local awareness campaigns supporting Options for Senior Living. Includes creative direction, copy, audience segmentation, reporting, and ongoing optimization support.
CRM Platform
A dedicated CRM built to complement (not replace) Senior Place — capturing leads from your bootcamp, ads, and website. Includes full setup, onboarding, and 12 months of technical maintenance. *Additional Yearly Fee after first year.
Evergreen Course Creation
Transform your bootcamp IP into a self-paced digital course — available 24/7, generating passive enrollment revenue. Includes full build, hosting setup, and course maintenance for the first year. Included with CRM beyond year 1.
Hosting
Fully managed hosting for your website and course platform — SSL, backups, uptime monitoring. 2 years of hosting prepaid so you never have to think about it.
Amplified Website
A conversion-optimized website positioning you as the go-to authority in senior placement education — with clear CTAs, SEO foundations, and a design that builds instant trust. Includes 12 months of content updates. See example here: https://optionsuniversity.base44.app/university
Bootcamp Manual Design & Publishing
Professional design and Amazon KDP publishing of your bootcamp manual. Includes print-ready files, digital version, KDP setup, and one round of future revisions.
Done-for-You Marketing Kit
A complete, ready-to-deploy marketing kit for Options for Senior Living — social content, email sequences, digital ad creative, and the same student launch kit (website, logo, templates, email sequences, white-label workbook, outreach playbook, and private community setup). Print costs not included.
Affiliate Program Setup
A fully built affiliate and referral program — tracking links, commission structure, onboarding materials, and a one-page agreement — so your students, partners, and community can refer business back to you with an incentive of earnings.
20 support hours per quarter included with your partnership — dedicated to the initial build of your brand and business.
Part One Investment
Part Two
Supporting Bootcamp Students
A done-for-you kit that transforms every bootcamp graduate into a launch-ready professional. Bundle into your tuition or offer as a premium add-on.
Website Build
A done-for-you professional website — branded, mobile-optimized, and ready to attract senior living referral partners from day one. Includes 5 hours of post-launch support.
Logo & Brand Support
Custom logo and brand identity — colors, fonts, and visual direction that positions each student as a credible professional in the senior care space.
100 Canva Templates
100 professionally designed, fully editable Canva templates — social posts, stories, flyers, and presentations. Students swap in their brand and publish.
30 Email Templates
30 plug-and-play email templates for nurturing leads, building referral relationships, and staying top-of-mind with healthcare partners.
Guide for Aging White-Label Workbook
A white-label workbook students customize and use as a lead-generation tool or client resource — building trust and differentiating their practice.
Customization & Print-Ready Files
Full workbook customization support, print-ready files, and KDP publishing setup so students can order physical copies or offer digital downloads.
Outreach Strategy
A step-by-step playbook for building referral networks with hospitals, hospices, memory care facilities, and estate attorneys — the exact relationships that drive placement revenue.
Branded Custom Private Group
A branded community exclusively for bootcamp graduates — peer support, ongoing learning, and accountability. Includes full setup and branding.
Training & Video Guides
Step-by-step video walkthroughs for every marketing component in the kit — how to use the Canva templates, send the email sequences, customize the workbook, set up the website, and execute the outreach strategy. Students can move at their own pace and revisit any time.
10 support hours included per student — to be used within 12 months for technical questions, brand tweaks, and launch support.
Part Two Investment
Optional Add-On
Additional 1:1 Support with Nicole
Beyond the 10 Included Hours
Each student receives 10 hours of support included with their kit. For students who want continued 1:1 access to Nicole — strategy calls, brand reviews, launch support, or anything in between — additional hours are available at the rate below.
Ready to Move Forward?