Website & Rebrand Proposal
Hello, Debbie.
Teach 2 the Max is ready to become something bigger. Below is the full proposal — rebrand, website, and two package options for the EFS Certification build-out.
The Evolution
Now
Teach 2 the Max LLC
Building skills, tutoring kids — a trusted local tutoring practice in CT.
Vision
Executive Functioning Certification and Consulting
A national movement in Executive Functioning Skills — certification, speaking, and a team of educators.
Website Structure & Navigation
Home
Why & WhatThe new Debbie — who she is now, what she stands for, and the journey from tutoring to a movement.
About Debbie
WhoFounder story, credentials, teaching philosophy, and the evolution into Executive Functioning Skills leadership.
For Teachers
HowCertification pathway, professional development, classroom-ready EFS resources, and how educators can bring this work into their practice.
For Parents
HowPlain-language guidance on executive functioning, neurodivergent support, confidence-building, and resources for home.
Executive Functioning Skills (EFS)
Core EFS Framework — 4th Grade → Adulthood
The EFS Certification is a credential-granting program built around a structured manual — guiding educators and students through the full framework, from content mastery to process thinking. The certification lives at the heart of the new brand.
Two Package Options
Package 1
Website Only
Just the site — clean, professional, and live.
A focused website build using your existing brand. All six pages built, mobile-responsive, with a contact form and invoice/payment workflow — no rebrand or certification work included.
What's Included
Package 2
The Rebrand
Clean, confident, ready to evolve.
A focused rebrand and website build that carries Teach 2 the Max into its next chapter — polished, professional, and built to grow into the EFS vision.
What's Included
Package 3
The Rebrand + EFS Certification
Everything in Package 1, plus a built-out credential program.
The full evolution — rebrand, website, and a complete Executive Functioning Skills Certification program built out as a structured, credential-granting manual and digital pathway for educators.
What's Included
Brand Concept Options
Two distinct directions for the new identity — each with a full logo suite, color system, and typography pairing. The final direction would be chosen collaboratively during Phase 1.
Brand Concept Preview
The Kavanah Institute
For Executive Functioning
A complete visual identity — logo suite, color system, and typography pairing. Included with Package 2 and Package 3.
Logo Suite
Full Color
All Black
All White
A circular badge combining a stylized "K" with a brain silhouette — upward and rightward arrows integrated into the letterform to represent growth and forward momentum. Provided in full-color, monochrome black, and reversed white for flexible application across any background.
Color Palette
Primary Navy
#1E293B
Headlines, body text, brain element
Signature Teal
#20B2AA
Logo ring, arrows, accents
Soft Sage
#A8C9B8
Backgrounds, sections, cards
Warm Sand
#E5DDD5
Muted backgrounds, dividers
Deep Ocean
#0F4C5C
Footer, dark sections, CTA
Morning Glow
#F5C77E
Highlights, badges, call-outs
Typography System
Headings
The Kavanah Institute
Bold • Uppercase • Tight tracking
Subhead
FOR EXECUTIVE FUNCTIONING
Light • Uppercase • Wide tracking
Body Copy
Building skills from the inside out — one student at a time.
Light • Sentence case • 1.6 line height
Concept preview — the final brand would be developed collaboratively during Phase 1, tailored to Debbie's vision and audience.
Brand Concept Preview
The Executive Functioning Institute
Direction • Focus • Mastery
A compass-and-brain identity system with two color directions — a grounded approach to navigating executive functioning. Included with Package 2 and Package 3.
Logo Suite
Direction A — Teal
Direction B — Purple
A vertical stacked mark: a compass dial with four cardinal points encircles a stylized brain split into two tonal hemispheres, overlaid by a compass needle pointing upper-right — symbolizing direction, cognitive navigation, and forward focus. The wordmark pairs a high-contrast editorial serif ("THE EXECUTIVE FUNCTIONING") with tracked sans-serif ("INSTITUTE") flanked by horizontal rules. Two color directions explore the same structure: Direction A uses teal for warmth and energy; Direction B uses muted purple for depth and sophistication.
Color Palette
Anchor Navy
#1A3452
Compass ring, needle, primary text
Direction Teal
#228B8B
Brain right hemisphere, accents (Dir. A)
Cognitive Blue
#2B5775
Brain left hemisphere (Dir. A)
Muted Purple
#7A6685
Brain left hemisphere, accents (Dir. B)
Blue-Grey
#6A8691
Brain right hemisphere (Dir. B)
Soft Ivory
#F5F2EC
Backgrounds, cards, breathing room
Typography System
Headings
EXECUTIVE FUNCTIONING
Bold • Uppercase • Serif (Cinzel)
Subhead
THE • INSTITUTE
Light • Uppercase • Wide tracking
Body Copy
Navigating the path from content to process — one direction at a time.
Light • Sentence case • 1.6 line height
Concept preview — the final brand would be developed collaboratively during Phase 1, tailored to Debbie's vision and audience.
Brand Guidelines Document — Included in Packages 2 & 3
Project Timeline
Phase 1
Brand & Discovery
Strategy sessions, brand identity, logo suite, and brand guidelines finalized.
Phase 2
Website Build
All six pages built, contact form, invoice/payment workflow, and mobile optimization.
Phase 3
EFS Certification (Pkg 2)
Curriculum design, certification manual, backend credentialing, and educator resources.
Timeline contingent on timely delivery of brand assets, copy direction, and decision turnaround. EFS Certification phase applies to Package 2 only.
* Software subscriptions, hosting fees, third-party course platforms, and print costs are not included in any package and will be billed separately at cost.
Ready to Move Forward?
Let's evolve Teach 2 the Max together.
Questions about which package fits? Let's talk it through — no pressure, just clarity.
Get in Touch